About US
（XC MAX is a global livestreaming and digital entertainment company headquartered in the United States. Since 2020, we’ve grown from a single U.S. operation into a multi-market network spanning North America, Southeast Asia, Latin America, and the Middle East.
Our business focuses on four key pillars: live entertainment, e-commerce livestreaming, creator livestreaming, and cross-market operations, enabling us to deliver compelling, high-quality content to audiences around the world.
As an officially certified TikTok partner (TSP, CAP, TAP) and a Top 3 TSP provider, we integrate creator development, livestream strategy, and localized execution to empower creators and brands to scale globally.）
Global Regions We Cover
Global Development Milestones
U.S. Headquarters & Initial Market Launch
We established our headquarters in the United States and launched our first commerce operations in both the U.S. and Thailand. During this year, we introduced our own direct-to-consumer fashion brand, setting the foundation for our future creator and commerce ecosystem.
2020
Building Our TikTok Commerce Network
We expanded into the TikTok ecosystem by launching our E-commerce MCN division. We earned full official certifications — TSP, CAP, and TAP — enabling us to operate as a fully authorized partner within TikTok’s growing commerce landscape.
2021
Recognized as a Leading TSP Partner
Our rapid operational growth and creator performance earned us recognition as one of TikTok’s Top 3 TSP partners, supported by our scalable systems and data-driven operating model.
2022
Entry into Latin America
We took our next major step by entering the Latin American market, establishing Spanish-language operations and building the foundation for a regional creator ecosystem.
2023
U.S. Entertainment Livestreaming & Middle East Expansion
We broadened our capabilities by launching entertainment livestreaming operations from our U.S. headquarters and entering the Middle East market, expanding our global footprint across multiple content and commerce verticals.
2024
LATAM Growth & Regional Expansion
We accelerated our presence across Mexico, Brazil, and the wider LATAM region, investing in local teams and strengthening our creator and partner networks throughout Spanish-speaking markets.
